For an opera company to thrive over the course of four decades, being in tune with ongoing trends and the constantly changing digital landscape is crucial. Boston Lyric Opera has established itself as a lead player in the space where the opera world and digital worlds collide. The company has a strong and growing ‘Tweet Seat’ campaign, that generated national coverage including this Wall Street Journal article, in which invited theatergoers are encouraged to live tweet during dress rehearsals. BLO’s latest initiative is a Virtual Reality (VR) video that immerses viewers in a rehearsal for its upcoming production of The Rake’s Progress.
BLO Staff 2017-02-28T13:20:35+00:00